This campaign relied on a fun, playful theme of “puppies will be puppies”, “kids will be kids”, and “teens will be teens” to emphasize that our Performance fabrics would stand up to any rough usage and be good as new. To communicate that tongue-in-cheek attitude, I created some bouncy text animations for each catchphrase. The fabric swatch emphasized the Performance fabrics end off the deal, while the talent had their moment to shine across video and social stills.
I also animated a benefit-focused version of the spot, animating the selling points of Performance fabrics and stripping down the text animation for a easier read on a shorter screen time.
We used similar styling to the videos to apply to the social statics.
