This is a packaging series based on the idea of “nostalgia tea” – tea flavors based on nostalgic memories of the past. I used fun gradients to nod to the misty memory aspect, with unusual shapes to keep it playful. I also used an image of the flavoring plant to ground the idea in reality. Below are some progress images in designing these.
Once we designed this packaging, we were asked to re-imagine the same brand in an entirely different visual style. I decided to go with funky illustrations to tie in nostalgic sense memories that were not scent or taste based.
